Skincare Is Not A Club
by Saleam Singleton
A year ago
Sometimes skincare can feel exclusive. Mostly because it’s so regularly performed. But skincare, like self-care, is a personal experience. It’s not something you have to be invited into. The sea of products and influencers can be intimidating. But that doesn’t mean one can’t enter into their own relationship with the act of skincare. Ultimately, skincare was created to solve problems, and we all have our share of skin-related concerns. There’s nothing “members only” about it. I’ve learned to tune into my own needs, and not fall into all the hype. This is coming from someone who tests products all the time. I’ve had to establish a boundary between work and what I use for my actual life. Skincare is big business, but that doesn't have to be overwhelming.
I give the same advice to anyone new to skincare. It’s about knowing your needs, concerns, and goals. Ignore the trends - at least in the beginning. Learn what ingredients might work for you. Choose products that address your particular concerns. There’s no pressure to emulate your favorite content creators. The truth is, they're only here to guide people. It’s not about buying everything you see. This is possibly why influencing can have a stigma. Some people take it literally. The most important thing is to make decisions that help you solve problems. Skincare isn’t meant to be over consumed. At the same time, it can be life-changing. It is self-care after all.
If I have any type of influence - I hope to use it to make people feel more welcomed into the community. This is especially so for men. I want them to know that skincare is about personal care. Know what works for you first, is what I always say. Influencing and creating content may not be your thing. However, skincare is for everyone of every age and gender. It doesn't matter how much you spend or how much you have. Skincare is meant to be a unique experience for each individual. In conclusion, skincare is open to the public. There’s no membership necessary.