News
Meet Catbird - Brooklyn's finest gift shop
by Herb Essntls
A month ago

Catbird is one of the most iconic jewelry stores in New York - with their one of a kind, boutique style jewelry pieces that are carefully handcrafted in their own studio. Catbird has been around since 2004, curating their own creations as well as a selection of New York’s most exciting designers and brands - which Herb Essntls is lucky to be one of. We are super proud of our partnership with Catbird, especially since they were one of the first NYC based stores to take us on waaaaayy back when in 2017.
Here is a little interview we did with the great people at Catbird. Don’t miss checking them out when you visit our lovely city next time.
Catbird's Manhattan location on 253 Centre street.
What makes Catbird special?
In addition to working with independent designers and lines (and being the first stockist to sell many that have gone on to flourish! Natalie Krim, Rituel de Fille, Prounis - to name a few across disciplines) we make our own house line in our Brooklyn studio. We have a strong ethos of doing all that we can ourselves, which goes from manufacturing to taking our own photos in-house. I think (and hope!) it gives us a quixotic, singular, open-hearted voice.
How do you decide what brands you want to represent?
We’re looking for designers and lines that have their own distinct voice and that will bring something new to our little Catbird world. I’m very interested in a commitment to all the sorts of gnarly bits of doing business, like quality control and repairs and sticking to timelines, which is also really important since our jewelry (and by extension all that we sell) is meant to have significance and a long life.
What made you decide to represent and collaborate with Herb Essntls?
We get so many submissions for CBD and adjacent lines! Herb Esstnls fits right into our beauty offerings, which have trimmed down over time, but are meant to be gifts that you can buy for yourself or for someone else alongside our jewelry. We want products that are beautifully made and not too clinical — I love clinical at home, but for work we’re looking for beauty that is rooted in pleasure, and for that same joy that a ring can bring.
What is your favorite Herb Essntls product?
We love the Lip Balm.
What do you look forward to most when the world turns back to normal again?
Breathing the air on a walk around the neighborhood!